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Intent Guide

Provide A Personal, Assisted Web Experience

When consumers navigate company websites, they have a specific purpose in mind. But most website experiences miss the mark with unclear click paths and irrelevant information. Customers are forced to wade through a lot of clutter to find what they need, all of it competing for their attention. With Intent Guide, you have the opportunity to set your business apart—to guide customers directly to what they need, win their loyalty, and meet your sales growth and cost reduction objectives.

Business Challenges

Boost conversion rates on websites
Improve click-through rates on ads
Reduce abandonment rates
Optimize search relevancy
Improve website usability scores

Solution

Intent Guide enables a new way to engage with consumers online, shaping next generation customer experiences. It overlays your website to deliver uniquely personalized, dynamic experiences that give customers what they need while meeting your business objectives. This powerful solution uses best-in-class natural language search and industry-specific dictionaries to understand the real intent of the customers who visit your website and guide them to high-value interactions. Intent Guide will increase conversions, drive sales, grow loyalty, and give you valuable insights into what your customers want.

“We are providing a demonstrably better service by far. This not only results in improved customer service, but also allows us to realize better earnings from our existing customers and attract new ones.”

– Project Manager, Postbank

Intent Guide, Driving Meaningful Customer Engagement

Question matching: Overlays your existing web pages and site search to understand the intent of customers and guide them to highly relevant content
Contextual online offers: Increases conversion rates by delivering real–time, contextually relevant offers based on user intent, page context, or channel
Web form assistant: Decreases abandonment rates by pre–filling form fields with information captured during an engagement
Virtual assistant: Reduces live assistance costs by enabling natural, personalized conversations on your website
Multilingual availability: Provides out-of–the-box capabilities for English, Spanish, French, German, Italian, Catalan, and Dutch
Device flexibility: Supports web, mobile, kiosk, and speech technologies
SaaS model: Overlays existing technologies, so you don’t have to rip and replace

Delivers industry-leading relevancy rates for better customer experiences
Enables intelligent interactions for increased online conversions
Drives revenue by guiding customers to high-value interactions
Boosts customer loyalty through satisfying, personalized experiences
Builds meaningful behavioral insights
Improves efficiency in service interactions
Manages retention by recognizing high-risk customer interactions

Web Experience Increases Satisfaction, Reduce Costs

Data Sheet: RightNow Intent Guide
RightNow Intent Guide uses best-in-class natural language search and industry-specific dictionaries to understand the real intent of the customers who visit your website and guide them to high-value interactions.
Article: RightNow Signs Definitive Agreement to Acquire Q–go and Increases Guidance for the Fourth Quarter of 2010
With Acquisition of Q–go, RightNow Adds Best–in–Class Natural Language Search Solutions; Elevates Great Experiences from the Support Page to the Home Page and Helps Consumer Organizations Increase Revenue
Article: Natural Language Search
Learn more about RightNow’s Natural Language Search and how it can help increase your profitablity.